Category: Glossary

Paid media is any type of marketing that you pay for directly. Think of it as renting space or attention to promote your product or service. It’s like buying a billboard, but in today’s world, it comes in many more forms. Let’s break down the main types of paid media: Display Ads – visual advertisements…

Influencer marketing is when brands work with social media personalities (influencers) to promote products or services. Think of influencers as modern-day word-of-mouth advertisers who share brand messages with their engaged followers. An influencer is someone who has the ability to affect other people’s purchase decisions because of their knowledge, authority, position, or relationship with their…

Sponsored content is a form of marketing where companies pay to place their content on media platforms. The content looks and feels like the platform’s regular content but is marked as “sponsored” or “paid.” Let’s break down the main elements of sponsored content: Content – articles, videos, or posts that provide value to the audience…

What are Display Ads? Display ads are visual advertisements shown on websites, apps, and social media platforms. They combine images, text, and sometimes animation to catch users’ attention and drive action. Think of them as the digital evolution of traditional print ads! Common types include: Banner ads Image ads Rich media ads Responsive ads Interactive…

What is a Transaction Fee? A transaction fee is a charge applied when processing a financial transaction. Think of it as the “service charge” for moving money from one place to another, whether you’re buying a coffee or transferring funds internationally. Common types include: Credit card processing fees Bank transfer fees Payment gateway charges Exchange…

What is Bounce Rate? Bounce rate actually has two important meanings, depending on whether we’re talking about email marketing or website analytics: Email Bounce Rate: The percentage of emails that couldn’t be delivered to their intended recipients. Email Bounce Rate = (Number of Bounced Emails / Number of Sent Emails) x 100 Website Bounce Rate:…

What is Unsubscribe Rate? Unsubscribe rate is the percentage of email recipients who opt out of your email list after receiving a specific email. Think of it as your email marketing’s “goodbye counter.” Here’s the basic formula: Unsubscribe Rate = (Number of Unsubscribes / Number of Delivered Emails) x 100 👆 By the way, an…

What is Open Rate? Open rate is the percentage of email recipients who open a specific email compared to the total number of emails delivered. Think of it as the “first impression” metric of email marketing. Here’s the basic formula: Open Rate = (Number of Opens / Number of Delivered Emails) x 100 👆 By…

What is the B2B2C Model? B2B2C stands for Business-to-Business-to-Consumer. It’s a model where a business provides products or services to another business but maintains a direct relationship with the end consumer. Think of it as a business sandwich, where your company and the end consumer are the bread, with a partner business in the middle!…

What is the B2C Model? B2C stands for Business-to-Consumer, where companies sell products or services directly to individual consumers for personal use. Think of it as the friendly neighborhood store of the business world, but scaled up to potentially reach millions of customers. Common types of B2C businesses include: Retail stores (both physical and online)…