Category: Uncategorized

In this comprehensive guide, we’ll explore everything you need to know about the Small and Medium Business (SMB) market. Whether you’re building a SaaS product or already selling to SMBs, understanding this market segment is crucial for your success. We’ll look at what exactly defines an SMB, explore the market size, discuss why SMBs are…

In this comprehensive guide, you’ll learn everything about Gross Revenue Retention (GRR), a fundamental metric that shows how well your SaaS business retains its existing revenue. We’ll cover how to calculate it, what makes a good GRR, and practical ways to improve it. Whether you’re a first-time founder or scaling your SaaS business, you’ll find…

In this comprehensive guide, we’ll explore Revenue Retention Rate, a critical metric that directly impacts your SaaS company’s growth and valuation. You’ll learn how to calculate it, what makes a good retention rate, and practical strategies to improve it. By the end of this article, you’ll understand why investors and successful founders consider this metric…

Revenue churn rate is one of the most critical metrics for SaaS businesses, yet it’s often misunderstood and miscalculated. In this comprehensive guide, you’ll learn exactly what revenue churn is, how to calculate it correctly, and most importantly, how to reduce it. Whether you’re running an early-stage startup or scaling your SaaS business, this guide…

In this comprehensive guide, we’ll explore Revenue Growth Rate – a crucial metric that determines your SaaS company’s success and valuation. You’ll learn how to calculate it, what constitutes a healthy growth rate at different stages, and practical strategies to improve it. Whether you’re a first-time founder or scaling your existing SaaS, this article will…

Introduction For SaaS companies, customer growth rate is one of the most important metrics to track and understand. This comprehensive guide will explain what customer growth rate is, why it matters, and how to interpret it effectively. What is Customer Growth Rate? Customer growth rate measures the pace at which your SaaS business is acquiring…

Introduction As a SaaS founder, understanding and demonstrating market traction is crucial for your company’s success and future fundraising efforts. Whether you’re seeking investment or planning for growth, proving that your product has real market demand is essential. What is Market Traction? Market traction represents quantifiable evidence that your SaaS product has paying customers who…

Introduction As a SaaS founder, preparing for due diligence can feel overwhelming. Whether you’re raising capital, exploring an acquisition, or forming strategic partnerships, understanding the different types of due diligence and SaaS-specific focus areas will help you navigate this complex process successfully. This comprehensive guide breaks down the various aspects of due diligence and explains…

As a founder of a pre-revenue SaaS startup, managing your company’s finances is one of your most critical responsibilities. This comprehensive guide will walk you through everything you need to know about cash flow management before you start making money. We’ll explain complex concepts in simple terms and provide practical examples you can apply to…

Introduction The SaaS funding landscape has evolved significantly in recent years. While the days of easy money and sky-high valuations may be behind us, there’s still substantial capital available for promising SaaS startups. Today’s investors are more focused on sustainable growth and clear paths to profitability, making it crucial for founders to understand how to…

This comprehensive guide explains how SaaS companies can leverage case studies to demonstrate value, build credibility, and accelerate sales growth. You’ll learn the step-by-step process of creating compelling case studies, from selecting the right customers to measuring impact. Whether you’re just starting with case studies or looking to improve your existing ones, this article provides…

In our previous article, we explored the fundamentals of SaaS unit economics. Now, let’s examine in greater detail why unit economics matters for SaaS businesses and explore proven strategies to improve it. What is Unit Economics in SaaS? Unit economics represents the revenues and costs associated with a single “unit” of your business model. For…