Category: Uncategorized
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Time to Value (TTV): An Easy-to-Understand Guide + FAQ
What is Time to Value (TTV) in Simple Words? Time to Value (TTV) refers to how long it takes a customer to start experiencing real benefits from a product or service after making a purchase. It’s essentially the journey from “I bought it” to “Wow, this is actually helping me!” Let’s use Netflix as a…
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Net Promoter Score (NPS): An Easy-to-Understand Guide
What is Net Promoter Score (NPS)? Net Promoter Score (NPS) is a customer loyalty metric that shows how likely your customers are to recommend your business to others. Simply put, it’s like a customer satisfaction scorecard that can predict your business growth based on word-of-mouth advocacy. Who Created NPS? Fred Reichheld introduced NPS in 2003,…
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What is MAU: An Easy-to-Understand Guide
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SaaS Bookings vs Billings vs Revenue: Everything You Should Know
What are Bookings in SaaS? Bookings in a SaaS (Software as a Service) biz is basically the total cash value of all the customer contracts we’ve signed up or orders we get in a certain period, no matter when we’ll actually see the revenue from those deals. SaaS Bookings example Imagine a SaaS company lands…
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Saas Business Model: Easy to Understand Guide
Getting to Know the SaaS Business Models What is a SaaS business model? The SaaS (Software as a Service) business is all about delivering software applications online instead of dealing with physical copies or local setups. Customers don’t buy a one-time software license; they subscribe to use the software regularly, usually with monthly or yearly…
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Churn Rate: Everything You Should Know
Key Takeaways What is the Churn? What is Customer Churn? The churn rate, or customer turnover rate, is a vital company metric. It shows how many customers are lost over time (monthly, annually, or less often weekly or daily (so-called the daily churn rate). This KPI is crucial for businesses, especially those with subscription-based models,…