Adlega Blog:

What are Bookings in SaaS? Bookings in a SaaS (Software as a Service) biz is basically the total cash value of all the customer contracts we’ve signed up or orders we get in a certain period, no matter when we’ll actually see the revenue from those deals. SaaS Bookings example Imagine a SaaS company lands…

Getting to Know the SaaS Business Models What is a SaaS business model? The SaaS (Software as a Service) business is all about delivering software applications online instead of dealing with physical copies or local setups. Customers don’t buy a one-time software license; they subscribe to use the software regularly, usually with monthly or yearly…

Key Takeaways What is the Churn? What is Customer Churn? The churn rate, or customer turnover rate, is a vital company metric. It shows how many customers are lost over time (monthly, annually, or less often weekly or daily (so-called the daily churn rate). This KPI is crucial for businesses, especially those with subscription-based models,…