Adlega Blog:
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ROI (Return on Investment)
What Is ROI (Return on Investment)? ROI measures the profitability of an investment relative to its cost. Simply put, it tells you how much money you made (or lost) on an investment compared to how much you put in. It’s like asking, “For every dollar I invested, how many dollars did I get back?” How…
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Click-Through Rate (CTR): Formula, Benchmarks & How to Calculate
Click-through rate (CTR) is the percentage of people who click a link or ad out of everyone who saw it. The formula is CTR = (Clicks ÷ Impressions) × 100. Search ads average 6.64% across industries (LocaliQ 2026); email click rate averages 2.62% (Mailchimp).…
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Call to Action (CTA): Definition, Examples & Best Practices
A call to action (CTA) is any text or design element that prompts a user to take a specific next step, like 'Buy Now' or 'Start free trial.' It's the 'now what?' of your content, and it directly drives conversions.…
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Cost per Click (CPC)
What Is Cost per Click? Cost per Click (CPC) is a digital advertising model where you pay each time a user clicks on your ad . It’s like paying for each person who walks into your store, rather than for a billboard that everyone sees but few act on. How to Calculate CPC The basic…
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Cost Per Lead (CPL): Formula, Benchmarks & vs CPA
Cost per lead (CPL) measures how much it costs to generate one lead. The formula is Total Marketing Spend ÷ Leads Generated. A healthy funnel keeps CPL < CPA < customer lifetime value.…
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A/B Testing: How It Works, Metrics & Best Practices
A/B testing (split testing) compares two versions of a webpage, email, or asset to see which performs better. You change one element, split traffic randomly, and measure which version wins on a clear metric like conversion rate.…
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Trial
What Is a Trial? In business, a trial is a period during which a potential customer can use a product or service, usually for free or at a reduced cost, before deciding whether to become a paying customer. Common Types of Trials Free trials : Full access for a limited time 🕒 Freemium : Basic…
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Channel Sales
What Is Channel Sales? Channel sales is a distribution model where a company sells its products or services through third-party partners, rather than (or in addition to) selling directly to customers. These partners form the company’s “sales channel.” Key Players in Channel Sales Resellers: Businesses that buy and sell products 🏪 Distributors: Intermediaries managing logistics…
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Email Marketing
What Is Email Marketing? Email marketing is a digital marketing strategy that involves sending emails to a group of people to promote products, share news, or build relationships. It’s like having a direct line to your customers’ (or potential customers’) inboxes. Key Components of Email Marketing Building an email list: Collecting subscribers’ contact information 📋…
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Conversion and Conversion Rate
What Is a Conversion? A conversion happens when a visitor to your website or app takes a desired action. Examples of a conversion could be: Making a purchase 🛒 Signing up for a newsletter ✉️ Downloading an e-book 📚 Filling out a contact form 📝 Creating an account 👤 Basically, any action that moves a…
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R&D (Research and Development)
What Is R&D? R&D stands for Research and Development. It’s the process of creating new products, improving existing ones, or discovering new knowledge that can lead to future innovations. What Does R&D Include? Basic research: Expanding scientific knowledge Applied research: Solving specific problems Development: Creating new products or improving existing ones 👆 Fun fact: Some…
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Bad Debt and Fraud
Understanding Bad Debt and Fraud Bad debt is money owed to a company that is unlikely to be paid. It’s like lending your umbrella to a friend on a rainy day and never seeing it again. 🌧️☂️ Fraud is when someone deliberately deceives you for financial gain. It’s like someone using a fake ID to…