Adlega Blog:

What is SEO and Why Does it Matter? Search Engine Optimization (SEO) is like making your website easier to find in the vast ocean of the internet. When someone searches for something on Google, the search engine looks through millions of websites to find the most relevant and helpful ones. Think of it like organizing…

What is Market Penetration? Simple Definition: Market penetration is the percentage of a target market that a company or product has captured. It measures how much of your potential market you’ve actually reached. Formula: Market Penetration Rate = (Number of Current Customers ÷ Total Target Market Size) × 100 Why is Market Penetration Important? Growth…

What is DAU? Simple Definition: Daily Active Users (DAU) is the number of unique users who engage with a product or service during a 24-hour period. Key Points: Counts each user only once per day Usually measured from midnight to midnight Requires clear definition of “active” Why DAU Matters Immediate Feedback Shows daily product health…

What is the DAU/MAU Ratio? Simple Definition: The DAU/MAU ratio compares your Daily Active Users (DAU) to your Monthly Active Users (MAU). It shows what percentage of your monthly users engage with your product daily. Formula: DAU/MAU Ratio = Daily Active Users ÷ Monthly Active Users Example: If your app has: 1,000 daily active users…

What are Net Billings? Simple Definition: Net billings represent the amount of money a company actually expects to receive after subtracting all deductions from gross billings. Think of it as the “real money” you’ll see in your bank account. Real-World Example: Let’s say you run an online course platform: You sell a course for $100…

What are Gross Billings? Simple Definition: Gross billings are the total amount of money a company bills its customers before any deductions, discounts, or adjustments are made. Think of it as the “full price” total of everything a company has sold or provided. Real-World Example: Imagine you’re running a small graphic design business. In one…

What is a KPI? Definition of KPI: A Key Performance Indicator (KPI) is a quantifiable measure used to evaluate the success of an organization, employee, or project in meeting objectives for performance. KPI In Simple Terms: Think of KPIs as your business’s report card. Just like how your grades show how well you’re doing in different…

What is Annual Contract Value (ACV)? Annual Contract Value (ACV) measures how much a contract is worth per year.  Key Points: Shows yearly contract value Excludes one-time fees Focuses on recurring revenue Normalizes different contract lengths 👆 By the way: ACV is different from ARR (Annual Recurring Revenue) – ACV looks at individual contracts, while…

What is Conversion Rate Optimization (CRO)? Conversion Rate Optimization (CRO) is the process of increasing the percentage of users who take a desired action on your website or app. Think of it like improving a store’s layout to get more people to buy! 🛍️ Common Conversions Include: Making a purchase Signing up for a trial…

What is Customer Churn Prediction? Customer churn prediction is a process of identifying which customers are likely to stop using your product or service before they actually leave. Think of it as an early warning system for your business! 🔍 Key elements include: Analyzing customer behavior Monitoring usage patterns Tracking engagement levels Identifying risk signals…

What is a Qualified Lead? A qualified lead is a potential customer who’s more likely to buy from you based on specific criteria. Think of it like a dating app match that actually fits your preferences! 💫👆 Companies with a structured lead qualification process generate 2x more sales-ready leads than those without one! Types of…

What is Lead Velocity Rate? Lead Velocity Rate (LVR) measures how fast your qualified leads are growing month over month. Think of it like your sales pipeline’s speedometer! 🏎️👆 LVR is considered one of the best predictive metrics for future revenue because it shows growth momentum 3-6 months before it appears in your sales numbers!…