Adlega Blog:

What is Brand-Created Content? Brand-created content is material that companies create and distribute to reach their business goals. Core Elements of Brand-Created Content Original content from your brand Supports marketing goals Follows brand guidelines Delivers value to audience Controls brand message 👆 By the way, an interesting fact: Companies that consistently create content generate 67% more…

What is User-Generated Content? UGC is any content created and shared by users of a brand or platform rather than the brand itself. Think Instagram posts, product reviews, or TikTok videos about your product. 📱 👆 By the way, UGC generates 6.9x higher engagement than brand-created content. Types of User-Generated Content Social Media Content 📱…

What is a Marketing Funnel? A marketing funnel represents the customer journey from awareness to purchase. Think of it as a path that leads customers from discovering your product to buying it. By the way, E. St. Elmo Lewis developed the first marketing funnel concept in 1898, creating the AIDA model: Attention, Interest, Desire, Action.…

What is Growth Hacking? Growth hacking is a data-driven approach to rapid business growth, focusing on low-cost, creative strategies. Key elements: Data-driven decisions Rapid experimentation Creative solutions Cost-effective methods Scalable strategies 👆 By the way, Sean Ellis coined the term “growth hacking” in 2010 when traditional marketing couldn’t describe the hybrid of coding and marketing…

What is MVP? An MVP is the simplest version of a product that can test your core business idea with real users. Key elements of MVP: Core functionality only Solves main problem Quick to market Testable with users Cost-efficient 👆 By the way, an interesting fact: The term “MVP” was coined by Frank Robinson in…

What Are Economies of Scale? Economies of scale occur when companies reduce costs per unit as they produce more. 👆 By the way, an interesting fact: Henry Ford revolutionized economies of scale in 1913 with the assembly line, reducing the time to build a car from 12 hours to 2.5 hours. Types of Economies of…

What Is Free Trial Conversion Rate? Free Trial Conversion Rate measures the percentage of free trial users who become paying customers. It’s a key metric for SaaS companies offering trial periods. Formula for Free Trial Conversion Rate Trial Conversion Rate = (Number of Trial Users Who Convert to Paid / Total Number of Trial Users)…

What Is Free Trial? A free trial is a time-limited period where users get full access to a product’s premium features before deciding to purchase. Think of it like test-driving a car before buying. 🚗 Key characteristics: Full product access Time-limited (usually 7-30 days) All premium features available Clear deadline No long-term commitment 👆 By…

What Is Freemium? Freemium is a business model where you offer a basic version of your product for free, while charging for advanced features. Key elements: Free basic version forever Premium features for paying users No time limitations Clear upgrade path Value-based limitations 👆 By the way, an interesting fact: The term “freemium” was coined…

What is Vertical SaaS? Vertical SaaS refers to software solutions designed specifically for one industry or niche. Think of it as a “custom-tailored suit” rather than “one-size-fits-many” approach to software. Key characteristics: Industry-specific features Specialized workflows Targeted solutions Deep domain expertise Compliance-ready features 👆 By the way, an interesting fact: Vertical SaaS companies often achieve…

What is Horizontal SaaS? Horizontal SaaS refers to software that can be used by any business, regardless of industry. Think of it as the “one-size-fits-many” approach to software. Key characteristics: Industry-agnostic solutions Broad market appeal General business functions Wide user base Standardized features 👆 By the way, an interesting fact: The term “horizontal” in business…

What is Time to Value? Time to Value (TTV) measures how long it takes for customers to get actual value from your product after purchasing it. Why TTV Matters A short TTV is crucial for customer satisfaction and retention. When customers see value quickly, they’re more likely to stick around and less likely to experience…