How Money Is Structured in a Company
Follow a dollar of revenue all the way down to net income. Hover any layer to see what it means and how much it takes; edit the numbers or pick a preset to make it yours.
Income statement
Tap a layer for what it means · tap a subtotal to read more.
Reading the income statement, top to bottom
Every company's profit-and-loss follows the same staircase. Start with revenue, take out the direct cost of delivering the product (COGS) to get gross profit. Subtract the cost of running the business (OPEX) for EBITDA, then non-cash depreciation & amortization for EBIT (operating profit). Take off interest for pre-tax income, then tax — and what remains is net income, the true bottom line. The bar shows where each dollar of revenue actually goes; hover a layer or open any term for the full explainer.
Preset figures are anchored to 2025 median benchmarks — gross margin ~77% (subscription ~81%), S&M ~37%, R&D ~34%, G&A ~24% of revenue, with median private-SaaS EBITDA near 6% — from Benchmarkit's 2025 SaaS Performance Metrics and SaaS Capital. Real companies vary widely; edit the numbers to match yours.
Plan the whole picture in Adlega
Adlega turns these one-off numbers into a live financial model for your SaaS — projections, scenarios, dashboards.