Help center
Everything you need to build your SaaS financial model in Adlega, from your first assumptions to an investor-ready forecast.
Getting started
What Adlega is and how to build your first model.
- What is Adlega? A quick overview of what Adlega does, who it is for, and how it turns your assumptions into an investor-ready SaaS forecast.
- How Adlega works: the end-to-end flow The path from sign-up to an investor-ready forecast: describe your business, set assumptions, read your outputs, and test scenarios.
- Glossary of financial terms Plain-English definitions of the SaaS finance terms you'll see across Adlega: MRR, ARR, churn, LTV, CAC, EBITDA, runway and more.
Building your model
The workspace, how the model is structured, and the build flow.
- How your model is structured Adlega separates the inputs you control from the outputs it calculates. Understand the assumptions-to-outputs flow so you know where to make changes.
- Workspaces and models How workspaces and models are organized in Adlega, and when to create a new model versus a new scenario.
Assumptions
Every input you control: revenue, customers, people, expenses, tax, fundraising.
- Revenue and pricing assumptions How to set up your pricing plans, usage-based and hybrid pricing, add-on modules, trial conversion and professional services.
- Customer acquisition assumptions How to model your growth funnel in Adlega: organic traffic, paid ad channels, sales channels and email, and how they turn into customers.
- People and headcount How to model your team in Adlega: staff by department, salaries, bonuses, raises, payroll taxes and benefits, plus sales and support teams.
- Expenses and costs How to model your operating costs in Adlega: hosting and tech tools, payment processing fees, email costs and how they scale with customers.
- Tax, debt and fundraising How to set your tax rate, model loans and debt, and add fundraising rounds with dilution in Adlega.
- Importing historical data Why and how to add past actuals to your Adlega model so your forecast is anchored to reality and more credible to investors.
Reading your forecast
Understand your MRR summary, P&L, metrics, cash runway and dashboard.
- Reading your MRR forecast How to read the MRR view in Adlega: recurring revenue by tier, new versus churned customers, and expansion, month by month.
- Understanding your P&L A line-by-line walkthrough of the profit and loss statement in Adlega: from revenue through gross profit, EBITDA and net income.
- Cash flow and runway explained Why cash is not the same as profit, how Adlega models your cash balance, and how to read your burn rate and runway.
- Unit economics metrics What the LTV, CAC, CAC payback and LTV:CAC metrics in Adlega mean, how they are calculated, and the targets to aim for.
AI CFO
Ask questions, explain any number, and sanity-check your model.
- What the AI CFO does (and doesn't) How the AI CFO in Adlega helps you build and understand your model, what it is grounded in, and the limits of what it can do.
- Building your model with the AI CFO How the guided AI conversation builds your model in three acts, how it asks questions, and how to correct the assumptions it makes.
- Explain: understanding any field or number How Adlega's inline Explain feature answers 'why is this number what it is?' for any field, with plain-English definitions and formulas.
Scenarios & what-if
Model best, base and worst cases before a raise.
- What-if mode: test scenarios How to use what-if mode in Adlega to test changes without committing them, compare against your baseline, and apply or discard a scenario.
- Goal-seek: working backwards from a target Set a target like 'reach $1M ARR' and let Adlega's AI find which levers to pull, and by how much, to get there.
Account & billing
Sign-up, trial, plans and workspace settings.