Unit economics metrics

The Metrics view and the Dashboard show your unit economics — whether each customer you acquire is worth more than it costs. This is what investors use to judge whether growth is healthy or just expensive.

The core metrics

• CAC (Customer Acquisition Cost) — total acquisition spend divided by new customers. Adlega shows it blended across channels, so it reflects your real cost to add a customer.
• LTV (Lifetime Value) — the gross profit you expect from a customer over their lifetime, driven by price, margin and churn.
• LTV:CAC — the ratio of the two. A ratio around 3:1 is a common healthy target; much lower means you are overpaying for growth, much higher can mean you are under-investing.
• CAC payback — months of gross margin to recover the cost of acquiring a customer. For B2B SaaS, 12–18 months is a common benchmark.

Also on the Metrics view

• Monthly churn % — the rate customers leave; it directly shortens LTV.
• Net burn and runway — your cash position, alongside the growth metrics.
• ARPA — average revenue per account.

All of these are shown month by month across the 36-month forecast, so you can see how efficiency changes as you scale.

Reading them together

No single metric tells the story. A great LTV:CAC with a long payback still strains cash. Strong growth with rising CAC and flat retention is a warning. Read acquisition cost, retention and payback together.

Related reading: LTV:CAC ratio, CAC payback period, and SaaS unit economics.