Unit economics metrics

The Metrics view and the Dashboard show your unit economics, whether each customer you acquire is worth more than it costs. This is what investors use to judge whether growth is healthy or just expensive.

The core metrics

• CAC (Customer Acquisition Cost), total acquisition spend divided by new customers. Adlega shows it blended across channels, so it reflects your real cost to add a customer.
• LTV (Lifetime Value), the gross profit you expect from a customer over their lifetime, driven by price, margin and churn.
• LTV:CAC, the ratio of the two. A ratio around 3:1 is a common healthy target; much lower means you are overpaying for growth, much higher can mean you are under-investing.
• CAC payback, months of gross margin to recover the cost of acquiring a customer. For B2B SaaS, 12–18 months is a common benchmark.

Also on the Metrics view

• Monthly churn %, the rate customers leave; it directly shortens LTV.
• Net burn and runway, your cash position, alongside the growth metrics.
• ARPA, average revenue per account.

All of these are shown month by month across the 36-month forecast, so you can see how efficiency changes as you scale.

Reading them together

No single metric tells the story. A great LTV:CAC with a long payback still strains cash. Strong growth with rising CAC and flat retention is a warning. Read acquisition cost, retention and payback together.

Related reading: LTV:CAC ratio, CAC payback period, and SaaS unit economics.