SaaS Finance Guides for Founders
Deep, research-backed guides to the numbers that decide whether an early-stage SaaS gets funded and survives — modeling, fundraising, unit economics, runway, pricing, retention and growth. Each links to the metrics behind it and a free calculator. When you're ready to run the whole picture, model it in Adlega.
SaaS Financial Model
Build an investor-ready 3-statement model bottom-up: revenue drivers, costs, cash, unit economics, scenarios, and what investors check by stage.
Read the guide → FundraisingSaaS Fundraising
How to raise a seed round: stages and benchmarks, how much to raise, dilution, SAFE vs note vs priced, the process, and the term sheet.
Read the guide → FundraisingSaaS Valuation
How to value a SaaS company: the ARR-multiple method, 2026 benchmarks, what moves your multiple, pre-revenue methods, and pre- vs post-money.
Read the guide → MetricsUnit Economics
CAC (fully-loaded), LTV, LTV:CAC and payback — the 2026 benchmarks, the magic number and Rule of 40, and how to improve each.
Read the guide → SurvivalBurn Rate & Cash Runway
Gross vs net burn, the runway formula, 2026 benchmarks by stage, the burn multiple, default alive vs default dead, and how to extend runway.
Read the guide → PricingSaaS Pricing
The 7 pricing models, per-seat vs usage vs hybrid, value-based pricing and packaging, and how price flows through your model to MRR.
Read the guide → RetentionChurn & Retention
Churn types and formulas, GRR vs NRR, benchmarks, why retention beats acquisition, the Net-New-MRR bridge, and how to reduce churn.
Read the guide → GrowthGrowth Funnel & GTM
Model traffic → trial → paying: GTM motions, paid vs earned traffic, conversion benchmarks, and tying the funnel to CAC and MRR.
Read the guide →Model the whole business in Adlega
These guides explain the numbers; Adlega builds them. Turn your assumptions into a live 3-statement SaaS model — P&L, runway, unit economics, and valuation — in under an afternoon.