SaaS Benchmark Calculator: How Do You Compare?

How this benchmark tool works

Pick your customer segment, SMB, mid-market, or enterprise, and the tool adjusts the bars for the metrics that move most by segment: net revenue retention, CAC payback, and LTV:CAC. For each metric you enter, it shows the median and the strong (top-quartile) threshold, then grades you Below, On par, or Strong. The goal isn't a report card, it's to show you which one or two metrics are your biggest levers.

The 2026 benchmarks, and where they come from

Median B2B SaaS NRR sits at about 101%, GRR at ~88%, LTV:CAC at ~3.6:1, and CAC payback has stretched to ~20 months (up from the old 12–14 month rule), all from Benchmarkit's 2025 report (2,000+ companies). Gross margin benchmarks (~77% total, ~79–81% on subscription) come from KeyBanc's 2024 SaaS survey, and burn multiple norms by stage (Series A median ~1.6x, sub-1.5x baseline) from Runway and CFO Advisors' 2026 data. Benchmarks vary by source, segment, and year, use them as a compass, not a verdict.

A single number out of line is a signal, not a diagnosis. The value comes from seeing how a below-median metric flows through the rest of your model, how a longer CAC payback eats runway, or how weak NRR caps your valuation. That's what a live financial model in Adlega shows you.

Frequently asked questions

What is a good NRR for a SaaS company?

The 2026 median is around 101%. Above 110% is strong; 120%+ is elite and typical of enterprise-focused companies. SMB-focused SaaS often runs below 100% because smaller customers churn faster.

What is a good CAC payback period?

It depends on segment: SMB self-serve products recoup CAC in roughly 8–12 months, mid-market in 14–18, and enterprise in 18–24+ due to longer sales cycles. The all-company median has drifted to ~20 months.

What burn multiple should I target?

Sub-1.5x is the 2026 baseline; sub-1.0x makes you a standout. Seed-stage companies typically run higher (2.5–3.4x); the number should tighten as you scale.